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At age 17, Milt Reimer, FXR owner found his love for racing motocross. He continued to work for 10 years at that dealership, and after realizing he really liked and bought the company. It was during the next 6 years that the business plans for a clothing company called FXR were created.

Milt noticed that nobody was making high performance snow rider wear and started to design some items to be made up by a local garment manufacturer. The first beginnings were operated in the basement of his house.

FXR continued to grow and expand and by 2005, most of the FXR line was produced offshore. Because of Milt’s experience at the racetrack, FXR has always paid attention to sizing, fitting and venting in its snow clothes in order to provide the best product for its customer.